A Career Opportunity

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we work day in and day out to help children survive. To defend their rights. To keep them protected, healthy and educated. To give them a fair chance to fulfil their potential. Our work for every child relies entirely on voluntary support, including donations from generous Canadians.

Marketing Manager 

(Permanent; Full time; Hybrid Flexible, based in Toronto)

The Marketing Manager plays a key role in developing and executing campaigns and projects that help UNICEF Canada achieve its fundraising and advocacy objectives. Reporting to the Deputy Director, Marketing and Brand, the role provides effective project management to ensure campaigns and projects are on schedule, on budget and on brand.

The successful candidate is a self-starter who is deadline-oriented and results-driven – who sees the big picture and excels at coordinating cross-functional teams and external vendors to reach shared goals. The Marketing Manager thrives in a fast-paced environment and looks for opportunities to continuously improve efficiency and results.

Through delivering effective campaigns, the Marketing Manager will aid UNICEF in delivering on its mission to ensure every child everywhere has the opportunity to grow up safe, healthy and happy.

The responsibilities will include: 

Campaigns Project Management (60%) 

  • Writes campaign briefs, integrating input from teammates on strategy, budget, channels, creative direction, etc.   
  • Develops project plans, including workback schedules and roles and responsibilities documents, in collaboration with teammates.  
  • Ensures deadlines are met by scheduling and monitoring tasks, tracking timelines, proactively communicating with stakeholders, as well as anticipating issues and devising solutions. 
  • Schedules and leads meetings, capturing key information and actions. 
  • Acts as a focal point with external partners such as agencies, vendors and media partners. 
  • Acts as an internal focal point with teammates. 
  • Coordinates reviews and approvals. Effectively captures and communicates feedback.
  • Manages and shares files such as design files, copy documents, logos, images, etc.
  • Submits translation and website requests. 
  • Supports with campaign monitoring, reporting and debriefs.  
  • Contributes insights and learnings to optimize campaigns processes and results.  
  • Tracks work and spending against budgets.  
  • Reviews invoices and submits them for payment.

Marketing Projects and People Management (40%) 

  • Supervises the Marketing Officer, supporting their development and DEI journeys. 
  • Works with the Marketing Officer to cultivate and coordinate the marketing team’s vendor roster of printers, suppliers, graphic designers, and other creatives. Connects teams with suitable vendors.  
  • Oversees the marketing team’s project intake process. 
  • Manages marketing projects from start to finish. Develops and executes on project briefs, budgets, workback schedules, and so on. 
  • Works with the rest of the marketing team to maintain the creative assets library (design files, logos, fonts, copy decks, etc.) Ensures files are properly archived and packaged, and easy to share.   
  • Acts as a brand champion who contributes to the Brand Guide, trainings, and brand materials.  
  • Provides brand reviews and creative direction for a variety of visual and written collateral. 
  • Contributes to the achievement of KPI targets and measurement and reporting.  
  • Co-creates and maintains the team’s Marketing Calendar.  
  • Researches and provides recommendations for resources, services and programs that support the marketing team.  
  • Contributes input for annual planning, budgets, goal setting and team processes. 
  • Requests vendor quotes and supports with RFPs. 
  • Monitors marketing projects and initiatives results and provides optimization recommendations.  
  • Contributes to project and campaign analysis and debriefing presentations and reports.  
  • Presents weekly status updates to the Deputy Director, Marketing and other stakeholders on key projects and marketing activities as necessary.

The ideal candidate will have: 

  • A minimum of five (5) years of professional experience in marketing and working on campaigns.  
  • A post-secondary degree in Marketing or a related field. 
  • Experience executing marketing campaigns that are integrated across digital and traditional channels (social media, search, display, TV, radio, print, out of home, etc.)
  • Experience managing people and vendors such as agencies, designers, and writers. 
  • Exceptional project management and time management skills.  
  • A team player with experience working in cross-functional teams.  
  • Agile with the ability to multi-task, prioritize and adapt in a fast-paced environment. Anticipates issues and proactively devises solutions.  
  • Demonstrates a growth mindset by staying up to date on marketing, digital marketing, campaigns and project management trends and best practices.  
  • Outstanding written and verbal communication skills, including presentation skills.  
  • Knowledgeable about marketing KPIs. Able to report on statistical and numerical results and provide insights.  
  • Highly proficient at using project management programs such as Asana. 
  • Well-versed at using Microsoft Office including Outlook, Word, Excel, PowerPoint, SharePoint, etc. 
  • Knowledgeable about creative development and design applications, such as Adobe Creative Suite. Proficiency in graphic design is an asset.
  • French language skills is an asset.

Salary: $63,500 to $77,500 per year.

What we offer:

UNICEF Canada strongly supports workplace wellness and offers the following benefits: 

  • Extended Health and Dental Benefits with Health Care Spending Account 
  • Life insurance and AD&D 
  • Short Term Disability (STD) 
  • Long Term Disability (LTD) 
  • Employer contributions (5%) to Group Pension plan
  • Employee and Family Assistance Program (EFAP)
  • 2 paid personal days. 
  • 10 paid sick days 
  • Maternity and Parental leave top-up 
  • 3 weeks of annual leave (vacation time increases with time served) 
  • One additional day of vacation on the anniversary of each year of service, up to a maximum of 30 days. 
  • Staff Appreciation Days. 
  • Learning and Development Opportunities.
  • Discounted rate for a GoodLife membership.

For consideration, please submit your resume and cover letter, with salary expectations, to  careers@unicef.ca by February 5th, 2024.  Please attach your cover letter and resume as one document, and reference “Marketing Manager” clearly in the subject heading.

UNICEF Canada sincerely thanks all applicants for their expressed interest in this opportunity, however, only those selected for an interview will be contacted.

Consistent with our Child Safeguarding Policy, the successful candidate must receive clearance by a police background check, including a vulnerable sector screen.

UNICEF Canada is an inclusive workplace and is committed to championing accessibility, diversity and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position.