A Career Opportunity

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we work day in and day out to help children survive. To defend their rights. To keep them protected, healthy and educated. To give them a fair chance to fulfil their potential. Our work for every child relies entirely on voluntary support, including donations from generous Canadians.

Manager, Content (maternity leave cover)

(13-month contract; Full-time; based in Toronto)

Reporting to the Senior Manager, Communications, this role is responsible for the creation of targeted digital content to support all channels. The Manager, Content will be expected to produce and source high quality multi-media and multi-channel materials that highlight UNICEF’s work. This role will foster strong relationships with all other National Committees, Private Fundraising & Partnerships (PFP) and Country Offices for gathering materials and supporting UNICEF Canada’s content strategy. The Manager, Content will be a key resource in sourcing images and content that are in line with the organization’s Diversity, Equity and Inclusion strategy.

The responsibilities of the position will include:

Content Strategy and Management (45%)

  • Works with Senior Manager and Director Communications, to create a content strategy for the organization.
  • Acts as an expert on audience insights and works closely with colleagues across the organization to identify opportunities for greater audience digital engagement through storytelling.  
  • Works with various teams including Individual Giving and Development to curate, review and create content that targets key market segments and identify the best medium and best communication tactic to reach targets. 
  • Provides content plans and collateral support in the event of international emergencies, charity galas, events and for major organizational priorities.  
  • As needed, coordinates photo and video resources for field visits for content collection. Provides input on content collection for staff partaking in field travel to ensure content gathered can be leveraged to influence brand positioning and reach.
  • Responsible for ensuring all content is captured according to international child protection policies.
  • Collaborates with UNICEF’s offices around the world to effectively source the best content available within the UNICEF system, consistently realizing cost savings to UNICEF Canada. 
  • Collaborates on the social media strategy and all activity on social media to support the organizational objectives.
  • Track and measure the success of content pieces using KPIs and analytical tools.
  • Provide regular reports/insights to the team and senior leadership teams.
     

Multimedia content creation (40%)

  • Acts as the content specialist for the organization, producing, digital and video content for a variety of campaigns and projects.
  • Produces multimedia content, including for video and podcasts, from pre- to post-production including, creative development, budget management, advising on technical requirements, acquiring appropriate insurance, sets editing plan and quality controls final output including shooting and editing the final project.
  • Edits video content as needed for social media and website needs. 
  • Manages freelance talent to create compelling multimedia, multi-platform content, especially around brand building and mass market campaigns. Negotiates costs to ensure collateral is created on budget.  
  • Work on a range of graphic design projects that meet strategic goals and operational priorities and are aligned with brand expectations, as needed.

Writing digital and website content (15%)

  • Writes effective and on-brand content that is line with Diversity, Equity and Inclusion best practices for various channels which includes but not limited to website blogs, social media, newsletters, emails, podcast scripts and video scripts.

The ideal candidate will have:

  • A post-secondary degree, preferably in Marketing, Communications, Radio and Television Arts (RTA), Journalism or production-related discipline.
  • A minimum of five (5) plus years relevant work experience in content creation, news production or communications.
  • Strong writing skills for various channels and types of engagement.
  • Video editing skills and experience and a strong working knowledge of video production techniques. 
  • Experience overseeing content on social media platforms such as Facebook, Instagram, TikTok, X, LinkedIn and YouTube.
  • Experience managing both podcasts and video production. 
  • The ability to work on diverse projects simultaneously ensuring deadlines, brand and superior quality standards are met. 
  • Excellent organizational skills and attention to detail.
  • The ability to easily resolve complex issues and problem solving. 
  • The interest and ability to innovate and seek out opportunities for organizational growth and cost savings.
  • Experience with CMS environments.
  • Knowledge of French (an asset).
  • Experience with Adobe Premiere, Final Cut Pro 
  • Experience with design software in Adobe Creative Suite, including Illustrator, InDesign, Photoshop and Dreamweaver.
  • A working knowledge of International Development and/or humanitarian response (an asset). 

Salary range: $62,000 to $71,500 per year.

For consideration, please submit your resume and cover letter to careers@unicef.ca by Aug 23rd, 2024. Please attach your cover letter (including salary expectations) and resume as one document and reference “Manager, Content” clearly in the subject heading.

UNICEF Canada sincerely thanks all applicants for their expressed interest in this opportunity, however, only those selected for an interview will be contacted.

Consistent with our Child Safeguarding Policy, the successful candidate must receive clearance by a police background check, including a vulnerable sector screen.

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion and accessibility. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position.